So where is mobile marketing now, and when will it get here? Brandweek has an excellent online article analyzing the current and future state of mobile marketing: Mobile Marketing Fantasy Vs. Reality.
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What you should know about the future of mobile marketing:
1 It's going to take about two more years for mobile marketing to start having a wide-spread impact.
2 Mobile gaming will be an important vehicle for mobile marketers.
3 People will overcome their privacy and security fears to buy stuff using their mobile device.
4 Mobile marketing will not be about advertising, but about giving people information they can use.
5 Texting will still be big, even as mobile video gains acceptance.
6 In the next 2 years about 20% of the population will have smart phones (iPhone like devices).
7 It still takes way-too long to get a mobile campaign up and running.
8 The mobile marketing landscape is cluttered with an abundance of applications and technologies. There needs to be convergence and some standards to move mobile marketing to useful maturity.
What you can do about it now:
It's probably a good thing that mobile marketing is a couple of years away because very few people know how to do it effectively, yet. That gives us a little time learn and see what will work.
1 Get yourself a smartphone - Whether you are tech-friendly or not, learn how people use the device. It's the key to the future of mobile marketing.
2 Read some books
- Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market
- Introduction to Mobile Advertising, How to Setup, Create and Manage Ads for Mobile Telephones
- Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology
3 Read some blogs
Are you looking forward to our mobile future? What preparations are you making to go mobile?
Related posts on mobile marketing:
Everything Will Go Mobile
The Future of Marketing is Now
The Fifth P of Marketing
1 comments:
Thank you, Jay, for the mention. http://mobiEnthusiast.mobi is a showcase of developed .mobi sites that are tested to load properly on mobile phones. New sites are added regularly so hopefully some of these will give your readers some ideas for how to promote their own businesses.
Thanks, too, for your entry on Seth Godin's call. I signed up for it today.
All the Best,
Holly
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