Word of Mouth is often called the most powerful form of advertising. Yet few businesses have a plan to generate word of mouth. While at SWOMfest in Austin last week, I rounded some of the big names in marketing and asked them: How can small businesses inject some word of mouth into their marketing plan? Their responses were captured in video below.
John Moore of Brand Autopsy suggests you ask yourself: Does this tactic earn an opinion?
Connie Reece of Every Dot Connects advises that you plan for follow through.
Spike Jones of Brains on Fire illustrates how you should re-frame the conversation.
Bryan Person of Live World says you should find and nurture evangelists.
What's your Idea? Please add your voice in the comment link below.
Related articles on Word of Mouth:
Word Of Mouth Tips from Jackie Huba
Conversation Playbook: Creating opportunities for Word of Mouth
Are you afraid of the conversation?
Let future articles from The Marketing Spot come to you: Receive by Email or
Get The Marketing Spot in a blog reader
4 comments:
Glad to see I made the reel, Jay! It was great meeting you in Austin. SWOMfest was a great day in a cool city with a lot of smart people!
I look forward to our paths crossing again in Vegas at WOMMA!
Sic 'em,
Spike
Thanks for your contribution, Spike. Your team had the best ideas for Jacob during the Mambo Berry case study.
Onward to Vegas for WOMMA!
Nice job on the video Jay!
Thank you, Jackie. You guys put on a conversation-worthy event with SWOMfest. Really enjoyed the Mambo Berry case study to wrap up the conference. See you next year for SWOMfest II.
Post a Comment